At Arc, you'll work with a team of smart marketers and gain global marketing insights, as we share our capabilities across 37 offices in 31 countries. And talk about our marquis list of clients! We partner with Diageo, Disney, Kellogg, McDonald's, Procter & Gamble, Purina, Visa, Whirlpool, and the list goes on... We're also part of Paris-based Publicis Groupe, the world's fourth-largest marketing and communications company.
As a member of the Arc Worldwide team, you'll have the opportunity to make an impact on a wide array of marketing practice areas, share ideas with some of the best minds in the business, and meet creative and professional challenges. Are you ready?
The Manager within the Tools & Technology group has primary responsibility for the development and/or maintenance of Client and Agency systems that support the delivery of data(base)-driven marketing initiatives that build Client business. Towards this end, the manager may be responsible for the accurate and timely delivery of a variety of projects including, but not limited to, the following:
Development of a consumer marketing database
Creation of a centralized repository of Client consumer information
Migration of a consumer marketing database to a third party Vendor
Identification and installation of a team collaboration tool to enhance productivity and communication
Development and implementation of database tools (i.e., campaign management , query/reporting)tool
Development and implementation of user training programs
Production Support for an active marketing database
Development of new functionality for an active marketing database
Specific tasks include:
Vendor Selection
Production Support and System Development
Business Process Mapping
System User Advocacy
Quality Control & Best Practices
Tools & Technology Expertise
Other Technical Support
Compliance and Financial Management
Management and Training
Communication/Teamwork
Qualifications
Bachelors Degree or higher
Five to seven years' experience working as an I/T consultant or at a third party Vendor supporting large consumer databases
Management experience
Proficiency in Excel, PowerPoint, Word, Visio, Microsoft Access and Microsoft Project
Strong communication and interpersonal skills
Project Management experience (defining requirements and project scope as well as managing budgets and timelines) – PMP Certification is a PLUS
Ability to work effectively and efficiently as part of a team
Experience with direct response (application and strategy)
Knowledge of Contact Management Tools (e.g., DoubleClick, Top Dog and Unica) is a plus
Knowledge of Query and Reporting Tools (e.g., Cognos, Business Objects, Brio) is a plus
Knowledge of data analytic tools (SAS, SPSS or other) is a plus
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