What is Arc Database Marketing?

Arc Database Marketing works in partnership with Clients as well as other Agency counterparts (e.g., Account Management, Planning, Creative, Production) to seamlessly integrate one-to-one marketing communication into all aspects of the marketing plan. Our role is to effectively harness the vast information already on-hand in Client customer files and databases to shape and deliver individualized customer communication. Vital to our efforts is the compilation and assessment of results that impact future communications.



Our team of database marketing professionals is organized into six service areas: strategy & planning, contact management, marketing operations, modeling & segmentation & analysis, technical consulting, compliance. Some of us are specialists in one area, while others have a more broad perspective. Together, we help our Clients bring together their marketing, technology, analytic, and customer care resources to deliver on the promise of one to one marketing, using our own resources when necessary to get the job done.



The Consultant / Sr. Database Analyst within the Tools & Technology group has primary responsibility for the development and/or maintenance of Client and Agency systems that support the delivery of data(base)-driven marketing initiatives that build Client business. Towards this end, the manager may be responsible for the accurate and timely delivery of a variety of projects including, but not limited to, the following:

Development of a consumer marketing database

Creation of a centralized repository of Client consumer information

Migration of a consumer marketing database to a third party Vendor

Identification and installation of a team collaboration tool to enhance productivity and communication

Development and implementation of database tools (i.e., campaign management , query/reporting)tool

Development and implementation of user training programs

Production Support for an active marketing database

Development of new functionality for an active marketing database



Specific tasks include:

Vendor Selection

Production Support and System Development

Business Process Mapping

System User Advocacy

Quality Control & Best Practices

Tools & Technology Expertise

Other Technical Support

Compliance and Financial Management

Management and Training

Communication/Teamwork



Qualifications

Bachelors Degree or higher

Five to seven years' experience working as an I/T consultant or at a third party Vendor supporting large consumer databases

Management experience

Proficiency in Excel, PowerPoint, Word, Visio, Microsoft Access and Microsoft Project

Strong communication and interpersonal skills

Project Management experience (defining requirements and project scope as well as managing budgets and timelines) – PMP Certification is a PLUS

Ability to work effectively and efficiently as part of a team

Experience with direct response (application and strategy)

Knowledge of Contact Management Tools (e.g., DoubleClick, Top Dog and Unica) is a plus

Knowledge of Query and Reporting Tools (e.g., Cognos, Business Objects, Brio) is a plus

Knowledge of data analytic tools (SAS, SPSS or other) is a plus

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