What is Arc Database Marketing?

Arc Database Marketing works in partnership with Clients as well as other Agency counterparts (e.g., Account Management, Planning, Creative, Production) to seamlessly integrate one-to-one marketing communication into all aspects of the marketing plan. Our role is to effectively harness the vast information already on-hand in Client customer files and databases to shape and deliver individualized customer communication. Vital to our efforts is the compilation and assessment of results that impact future communications.



Our team of database marketing professionals is organized into six service areas: strategy & planning, contact management, marketing operations, modeling & segmentation & analysis, technical consulting, compliance. Some of us are specialists in one area, while others have a more broad perspective. Together, we help our Clients bring together their marketing, technology, analytic, and customer care resources to deliver on the promise of one to one marketing, using our own resources when necessary to get the job done.



Who would be a great addition to the Arc Database Marketing Team?

Database marketing professionals (and those that aspire to be) who believe that great ideas are nothing without great execution and great follow-up. Leaders who individually contribute and effectively collaborate with others. Analysts who are inquisitive, detail-oriented and early adopters of tools and technology. Self-starters who obsess about Client business, constantly challenging themselves to put new ideas on the table ? ideas that build business.



Job Description

An Assistant Analyst in Tools and Technology is charged with helping to keep Client and Agency tools and technology on the "cutting edge." Towards this end, the Assistant Analyst may be involved in any number of projects such as:

- Migration of a consumer information database to a third party vendor

- Identification and installation of a team collaboration tool to enhance productivity and communication

- Development and implementation of a campaign management tool user training program

- Creation of a centralized repository of Client consumer information

- Production Support for an active marketing database

- Development of new functionality for an active marketing database

- Support of tools used by the Database Marketing Team and/or our Clients



Specific responsibilities of an Assistant Analyst in Tools and Technology working on one of these project teams may include some, if not all, of the following:

- Selection of third party vendor via formal RFI / RFP process

- Creation of Project Workplan

- Definition of Business Requirements

- System Design Review and Approval

- System Testing and Approval

- Beta Testing Plan Development & Implementation

- Business Process Definition

- System User Training Curriculum Development, Materials Development & Implementation

- System Administration and Support



Requirements:

- Bachelor's Degree or higher

- At least 1 year of experience in a related field (e.g., systems consulting, I/T)

- Ability to work effectively and efficiently as part of a team

- Proficiency in working with Excel, PowerPoint, Word, and Microsoft Access

- Knowledge of Campaign Management Tools such as Protagona, TopDog and Unica is a plus

- Knowledge of Query and Reporting Tools such as Cognos, Brio and SQL is a plus

To Apply to this job go to http://www.GadBall.com or click here